The Business of Marketing The Business of Marketing
Fab Giovanetti

All-Access Only: The Definitive Guide to Content Mapping

A Talk by Fab Giovanetti (Alt Marketing School)

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About this Talk

In this session, we’ll explore how to strategically align your content with every stage of the customer journey: Awareness (TOFU), Consideration (MOFU), and Decision (BOFU). Through guided activities and actionable templates, you’ll learn to define clear goals, understand your audience, and develop content that delivers value and drives results.

Marketing Strategy Content Marketing

16 January 2025, 11:00 AM

11:00 AM - 11:30 AM

About The Speakers

Fab Giovanetti

Fab Giovanetti

Alt Marketing School

Stockpress

Managing marketing campaigns can get messy - Stockpress makes it simple. Keep all your content organised, easy to find, and simple to share. Collaborate with your team, skip the stress, and focus on what you do best: creating killer campaigns!

Main Sponsor

You Are the Media

You Are The Media (YATM) Creator Day is the annual occasion dedicated to creative business people.

Main Sponsor

Find Marketing UK

Join our UK marketing directory and help us create a better way for small businesses to find the right marketing people

Main Sponsor

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